I created this personal project for my parents' independent coffee shop and brunch location, Hopper & Bean. I produced ten social media posts using Adobe Photoshop, as part of the brief that were intended to capture the café's welcoming, neighborhood-focused aesthetic. The material was designed to be aesthetically consistent with the brand's tone, feel cosy, and be relatable.

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Alongside the static postings, I created short-form video content using Indesign and Adobe premiere Pro,  that emotionally engages the audience by displaying customer moments, lifestyle elements, and the behind-the-scenes coffee process. This project gave me the chance to promote a local company that I have a strong interest in while also experimenting with brand-led storytelling through visual content.