Nando’s D&AD Brief – Snapchat Filter

I developed an engaging, youth-oriented advertising concept for Nando's for this brief with the goal of interacting with Gen Z through light-hearted, digital means. A specially created Snapchat AR filter served as the centrepiece, enticing users to "catch" Nando's menu items with their tongues in order to win a complimentary meal and gift bag. In order to replicate Nando's light-hearted marketing tone and make it shareable and incentive-driven, I concentrated on entertaining, enhanced engagement, as well as using Adobe Photoshop to enhance the overall quality of the design.

In order to visually enhance the marketing effort and increase in-store participation, I also created eye-catching billboard posters that will be put outside of every Nando's restaurant in the UK. These posters include vivid images and colours that are influenced by Nando's identity.

Vibrant reds and yellows, countdown animations, the invention of the hashtag #NandosBites, and a strong emphasis on humour and content submitted by users were all examples of design aspects.

This project pushed me to interact with younger customers in a genuine and engaging way by fusing digital innovation with offline marketing connections.