As part of Barnet Council’s “Clean It Up” campaign, I helped tackle the issue of harmful workplace banter through the slogan “Banter leaves a mark”, raising awareness about violence against women and promoting cultural change in professional environments.

I developed a clear and impactful visual and messaging strategy tailored specifically for frontline staff. This included a five-page printed pamphlet, bold poster concepts, and alternative campaign slogans—all designed to resonate in locker room and team-based settings. I used Adobe InDesign and Illustrator to create clean, accessible layouts that delivered the message effectively.

I also collaborated on a promotional video featuring voiceover and original animations to strengthen the campaign’s message across digital formats. Using Adobe Premiere Pro and After Effects, I helped craft a narrative that balanced sensitivity with creative clarity. This project demanded not just strong design skills but also audience awareness, tone management, and the ability to communicate a difficult topic with empathy and professionalism.