PURE BLEND Smoothies

For this project, I created a full brand identity for PURE BLEND, a smoothie company focused on sustainability, creativity, and wellness. I developed a comprehensive brand guidelines book using Adobe InDesign, covering everything from tone of voice and logo construction to packaging systems, print layouts, and colour usage.

The logo design features a stylised “B” made from a condensed “P” and a mirrored “C,” representing the idea of blending—both literally and symbolically. I applied the brand’s primary colours—yellow-orange and dark green—consistently across the visual assets and outlined platform-specific usage instructions.

Using Adobe Illustrator and Photoshop, I created billboard applications, social media mockups, and packaging concepts that reflected the brand’s fresh and eco-conscious ethos. I also incorporated key experiential design elements like eco-friendly packaging and QR codes linking to recipe content to enhance user engagement.

This brand identity system ensures PURE BLEND remains recognisable, consistent, and memorable across all consumer touch points—both physical and digital.